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The Albuquerque International Balloon Fiesta in New Mexico
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Video Assets

In the folders linked below, you’ll find a selection of key videos in .mp4 format and Youtube embed links. We’ve included a selection of buckets for quick browsing here. You can view the full library of available videos for each destination and download files by clicking on the links to the corresponding folders within Brand USA’s Digital Asset Management (DAM) system.

  • Social clips and destination videos do not have or need end cards to be added. However, tour operators and airlines do need to tag our social handles (Visit The USA) and use #VisitTheUSA. 
  • United Stories videos (15, 30 or 90 second sizzles) cannot be used by other airlines than United Airlines as these have United Stories branding on them. Tour operators should hashtag these: #unitedstories. 

Hero Videos

The United Stories hero videos show a new side to the USA via interesting, diverse people and their stories. These long-form videos showcase emotive, narrative-based story-telling and average two to five minutes in length.

Hawaii
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Social Clips

These 6-to-15-second clips can be used to quickly bring to life new de...

These 6-to-15-second clips can be used to quickly bring to life new destinations & experiences in social feeds.

Note: These assets do not have or need end cards to be added.

Mandatory Tags: Tour operators and airlines must tag our social handles (@VisittheUSA) and use #visittheusa when sharing the content

Link to Assets 
Maine
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Destination Videos

These 30-to-60-second high-energy videos showcase the best of a single...

These 30-to-60-second high-energy videos showcase the best of a single destination.

Note: These assets do not have or need end cards to be added.

Mandatory Tags: Tour operators and airlines must tag our social handles (@VisittheUSA) and use #visittheusa when sharing the content

Link to Assets 
Vermont
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:90 sizzle

This 90-second video provides an overview of the United Stories campai...

This 90-second video provides an overview of the United Stories campaign, in a sizzle reel format.

Note: These assets cannot be used by other airlines the United Airlines as these have United Stories branding on them.

Mandatory Tags: Tour Operators must use #unitedstories when sharing this content.

Link to Assets 
Sedona, Arizona
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:30 sizzle

This 30-second video provides an overview of the United Stories campai...

This 30-second video provides an overview of the United Stories campaign, in a sizzle reel format.

Note: These assets cannot be used by other airlines the United Airlines as these have United Stories branding on them.

Mandatory Tags: Tour Operators must use #unitedstories when sharing this content.

Link to Assets 
Denver, Colorado
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:15 sizzle

This 15-second video provides an overview of the United Stories campai...

This 15-second video provides an overview of the United Stories campaign, in a sizzle reel format. 

Note: These assets cannot be used by other airlines the United Airlines as these have United Stories branding on them.

Mandatory Tags: Tour Operators must use #unitedstories when sharing this content.

Link to Assets