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Santa Maria, California
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Graphic Elements

Designs, Logos, & Guidelines

This section highlights Visit The USA graphics and its campaign visual identity. Type, color, and graphic elements all work together to bring the campaign to life. Each application demonstrates the different ways the brand can come to life to make the biggest impact. Whenever creating campaign-branded materials, please consult these guidelines to ensure consistent usage of the United Stories logo and campaign identity. For more information, please see the Campaign Guidelines below.

Visit The USA Standard Logo
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Visit The USA Standard Logo

The Visit The USA Standard Logo should be used for print assets.

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Visit The USA Special Use Logo
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Visit The USA Special Use Logo

The Visit The USA Special Use Logo should be used for digital assets....

The Visit The USA Special Use Logo should be used for digital assets.

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Plan Your Trip Now End Card
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Plan Your Trip Now End Card

The Plan Your Trip Now End Card can be used for video assets or in any...

The Plan Your Trip Now End Card can be used for video assets or in any placements where Visit The USA destination footage is present such as motion OOH placements.

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Campaign Guidelines
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Campaign Guidelines

This document outlines global communication guidelines for the United...

This document outlines global communication guidelines for the United Stories campaign.

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United Stories Emblem
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United Stories Emblem

The United Stories Emblem is the primary logo. It should be used acros...

The United Stories Emblem is the primary logo. It should be used across all video, digital, print, and merchandise placements.

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Animated Emblem
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Animated Emblem

The United Stories animated emblem should be used for video assets or...

The United Stories animated emblem should be used for video assets or in any placements when campaign footage is present such as motion OOH placements.

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United Stories Type Logo
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United Stories Type Logo

The United Stories type logo should be used for small digital and prin...

The United Stories type logo should be used for small digital and print assets, like thumbnails on social media channels, digital banners, and small merchandise or trade objects.

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Mark Pro Typography
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Mark Pro Typography

Mark Pro Condensed should always be used as the primary font on all so...

Mark Pro Condensed should always be used as the primary font on all social channels and social videos.

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Interstate Typography
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Interstate Typography

Interstate is always to be used for the United Stories social thumbnai...

Interstate is always to be used for the United Stories social thumbnails as the only font.

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The Pattern
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The Pattern

The United Stories pattern is a supportive graphic element that can be...

The United Stories pattern is a supportive graphic element that can be used across digital, print, and merchandise.

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